May 6, 2009

Back on March 9, when I brought this article series up to the time that
Easy Appliqué Blocks went to press last November, I promised I would write a little more about stuff that happens after that.

A lot happens. An author’s work is never done. Fortunately, this is happy work!

Since the book went to press, I’ve:

Downloaded cover images and back-cover copy from the Martingale website.

Designed and ordered postcards.



Sent postcards to contacts at distributors, catalogs, magazines, and quilt shops, plus friends, family, and the Martingale staff.

Studied Martingale’s Author Promotional Handbook.

Created a list of my Favorite Tools & Notions, available for download at Quilt Puppy or Martingale.

Created a separate list of my Favorite Tools & Notions just for quilt shops, with distributor stock numbers included… available for download at Quilt Puppy.

Updated my website.

Pitched to Martingale that we could make the Table of Contents, Introduction, and How to Use the CD available as a download — they thought it was a good idea too, and it’s available at Quilt Puppy or Martingale.

Organized and conducted a blog book tour.

Written interview answers for a couple stops on the tour.

Signed a bunch of Martingale bookplates and sent them out to friend quilt shops.

Purchased a MacBook laptop so I can demo the book’s CD.

Made travel plans for Spring Quilt Market in Pittsburgh, May 15-17, 2009. (More info below)*

Been given the green light to do a Schoolhouse presentation at Market.

Written a short blurb for the Schoolhouse brochure.

Written copy for the Schoolhouse flier that’s handed out to attendees.

Put together packaging for the Schoolhouse handouts… Kay’s Favorite Tools & Notions, flier, postcard, and chocolate (that never hurts) in a white paper bag with a cute sticker.

Worked on my Schoolhouse presentation.

Gotten the green light for a book signing at the Checker Distributors booth.

Edited copy for the Checker handout.

Started an Amazon Connect blog… you can see it on the book’s detail page.


Stitched up another Scottie quilt (Martingale is borrowing the original for awhile).

And that’s not even everything! It’s just the major identifiable things. So, as you can see, a book needs a lot of support even after the production phase is done. Is this interesting to read about? Had you thought of this type of thing?

*Now here’s a little explanation here if you’re not familiar with the model of International Quilt Market.

This huge quilting-industry trade show happens twice a year. In the fall it’s always in Houston, and in the spring it travels. The attendees are largely shop owners, and the exhibitors are companies that create books, patterns, tools, notions, fabrics, etc. for quilt shops. The day before the show opens on the floor, there’s a day of breakout sessions for shop owners called “Schoolhouse.” These sessions are short presentations intended to introduce shop owners to new and interesting books and products.

Spring Market 2008 was in Portland, and I attended. At that time I already had the book contract and was working on the editing process with Robin. I attended a bunch of Schoolhouse sessions to find out what they were all about, and by the time I was ready to go home my head was brimming with ideas of what I would say to shop owners about Easy Appliqué Blocks if I had the chance. All the way home on the plane I wrote notes, and when I was done I had the whole outline for a Spring 2009 Schoolhouse presentation! Now, a year later, it’s almost time… wish me luck!

Until next time,
Quilt Puppy Publications & Designs


One Response to “A journey to a book ~ Part 22”

  1. Mary on Lake Pulaski on May 6th, 2009 7:55 pm

    Yes, interesting. Good Luck! Don’t think you need it though, as it appears you have everything covered.

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